First three months after launch

Course completion 27% → 62% Forum activity +41%

My role
Senior Product Designer
Timeline
2024 · 8 months
Product
NSLS mobile · Shipped

Problem

Students kept losing their place.

NSLS was adding about 20,000 members a year across iOS, Android, and web, and most of them arrived on a phone. The app already had courses, events, and chapter conversations. They just did not know about each other. Moving between them meant finding a way back instead of moving forward.

Research

I asked students where they got lost.

I talked with students, chapter advisors, and the support team before changing anything. Interviews, focus groups, A/B tests, support feedback, and analytics all pointed at the same seam: learning on one side, community on the other. Prototype reviews with student volunteers refined the navigation and the language.

One A/B test put influencer live sessions in a reel rail at the top of the app against TikTok-style video ads interrupting the feed. 76% of participants responded positively to the rail.

NSLS student chapter members gathered at St. John's University
NSLS chapter members at St. John’s University.
CoursesEventsConversations

One familiar way forward.

Shared navigation. Visible progress. A next action in the same place.

Decision

One navigation model. A clear next action.

I brought course progress, chapter conversations, and events into one mobile experience. With a semester deadline, I aligned product, engineering, and QA around these core journeys first.

NSLS course discovery with an In Progress tab and shared bottom navigation

Resume learning.

Course discovery and progress stay together.

NSLS chapter conversations using the same mobile navigation

Stay connected.

Chapter conversations sit alongside learning.

Explore the mobile experience

NSLS sign in interface
Sign inOne starting point.
NSLS community interface
CommunityChapter conversations.
NSLS messages interface
MessagesReplies stay with the chapter.
NSLS learning interface
LearningCourses and progress.
NSLS a course interface
A courseWhat it covers, before you start.
NSLS curriculum interface
CurriculumModules, lessons, progress.
NSLS events interface
EventsEvents in the same navigation.
NSLS menu interface
MenuEverything else, one tap away.

Outcome

More students followed through.

Course completion rose from 27% to 62% in the first three months after launch.

75%of new users accessed the platform through mobile.

+41%forum activity in the same three-month window.

Source: internal analytics, first three months after launch. Other changes may also have contributed.

What I’d measure next: results by new, active, and returning students.

Let’s build something people love using.

Looking for a product designer who can take an idea from the first sketch to a working experience? Let’s talk.

Designed and developed © 2026 Erik Rodríguez